Feel Empowered EveryDay With The HeyCurves Shapewear Code

Here at HeyCurves, we believe in empowering women above all else. Shapewear is not something you use to hide, disguise or “correct” your body - you wear it to enhance, flaunt, and enable yourself to wear whichever outfit you want… whenever you want!

Below is the code we, within the HeyCurves community, pledge to follow:

Shapewear Code Rule 1: The Control Principle

We wear shapewear because we CHOOSE to, not because we need to.
We believe that every woman has the right to choose to wear anything that enhances her appearance, like shapewear or makeup. Why does she do it? Because she feels like it. End. Of. Story. So whether you’re looking for an extra oomph of confidence or just want to forget about your hangups on a so-not-awesome day, wear whatever you want LOUD and PROUD - we all know you look gorgeous with and without.

Shapewear Code Rule 2: The Self-Sufficient Paradox

We wear shapewear to feel more confident, not to gain the approval of others.
We pledge to wear whatever we want FOR OURSELVES and not to please anyone else. We are in charge. We know that the only way to take care of others is to first take care of ourselves. We are big on self-care. We do NOT want to fit into someone else’s ideal body standard. And if someone doesn’t understand that - good riddance. Ain’t nobody got time for that.

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Daily High Waisted Shaping Panty
Daily High Waisted Shaping Panty from £20.99 £49.99 58 reviews
HeyCurves Daily High Waisted Shaping Panty is designed to be invisible under everything. Feel confident and comfy, day and night, with our breathable second-skin fabric and seamless design. Made from premium material that moulds to and enhances your natural body shape. Targeted compression that hugs your waist and supports your core, resulting in a  smoother, contoured silhouette. No-slip silicone band prevents rolling and keeps your panty up without fail. Jump, stretch, or dance… It’s not going anywhere! Whisper-soft, seamless construction provides total invisibility under every outfit Complete tummy-to-waist control, giving you a smooth look  No chafing or rubbing No-slip silicone band prevents rolling
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Daily Comfort Wirefree Bra
Daily Comfort Wirefree Bra from £18.99 £49.99 71 reviews
The Daily Comfort Wirefree Bra is the soft, seamless and supportive essential that you need in your underwear collection. It is perfect for everyday and every body. The wire-free design makes this bra so comfortable, you won't even know it's there. Painful, bulgy bras, that dig into your skin are a thing of the past.  The bralettes’ seamless design and premium stretch fabric is designed to disappear underneath every outfit, making you feel lifted, secure and oh so smooth. Light & natural support Soft, smooth and secure Wire-free, seamless design Provides flattering lift and shaping for your bust Smooths out lumps, bumps and extra skin So comfy, you can lounge, work, play - or sleep in - all day
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Daily High Waisted Shaping Short
Daily High Waisted Shaping Short from £20.99 £49.99 64 reviews
HeyCurves Daily High Waisted Shaping Short is designed to be the most comfortable, everyday essential. Our breathable second-skin fabric and stylish design means you can feel confident and comfy, day and night. Made from premium material that moulds to and enhances your natural body shape. Targeted compression that hugs your hips and inner thighs providing you with a smoother, contoured silhouette. No-slip silicone band prevents rolling and keeps your shaping shorts up without fail. Jump, stretch, or dance… It’s not going anywhere! Whisper-soft, seamless construction provides total invisibility under every outfit Move freely and comfortably with maximum support No chaffing or rubbing Make any outfit look amazing No-slip silicone band prevents rolling
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Daily High Waisted Shaping Boyshort
Daily High Waisted Shaping Boyshort from £20.99 £49.99 52 reviews
HeyCurves Daily High Waisted Shaping Boyshort is designed to smooth you out in a wholesome, seamless way.  Feel confident and comfy, day and night, with our butt shaping Boyshort. The breathable second-skin fabric has a seamless design allowing it to disappear under any outfit. Made from premium material that moulds to and enhances your natural body shape. Targeted compression that gives you a gentle hug, resulting in a smoother, contoured silhouette. No-slip silicone band prevents rolling and keeps your Boyshort up without fail. Jump, stretch, or dance… It’s not going anywhere! Whisper-soft, seamless construction providing total invisibility Move freely and comfortably with maximum support Make any outfit look amazing No chaffing or rubbing No-slip silicone band prevents rolling

Shapewear Code Rule 3: The Crown-Fixing Corollary

We who wear shapewear lift each other up and take care of each other.
This is something we’ve proudly seen over and over again in the comments section of our ads. Brave, shapewear users who rise to the occasion and defend their fellow sisters from cruel, mean-spirited people. Helpful HeyCurves Gals who are quick to offer suggestions on outfit ideas. Women who are strong enough to carry each other on their shoulders - and are there for those who need a hug. This is what sets us apart. Let’s keep this trend going forever!

Shapewear Code Rule 4: The Manifesto

Start a revolution of proud shapewear sisters.
The more women we can get to follow this code, the more it will spread! So tag posts with #ShapewearCode whenever you’re taking action on one of these: spreading the word, doing something to make yourself feel good, standing up for yourself and other women, refusing to act for someone else’s approval. Let’s keep this movement growing! Women have been portrayed as enemies and rivals in the media for far too long. It’s time to prove everyone wrong ❤

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